Email Marketing Specialist Ideal Digital Marketing Pakistan Remote

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Email Marketing Specialist Ideal Digital Marketing  Pakistan Remote


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Email Marketing specialist required to perform job of

  • - Designing Eye catching Templates
  • - Creating campaigns
  • - Optimizing campaigns for maximum conversions
  • - Monitoring campaigns and provide detailed analysis on performance of campaigns
  • - Reporting

Software requirements: Mailchimp + Getresponse + Converkit

This is a contract position. Experienced candidate will be preferred.

Thank you!


Company Introduction

This is wherein you're making one of the first impressions with potential hires. In this section, you could write a quick however catchy paragraph approximately your organisation. Make positive to offer statistics approximately the organisation culture, organisation size, key customers, organisation’s mission, and goals. As nicely as perks, benefits, workplace hours, far off running possibilities, and the whole thing else you suspect makes your organisation interesting. 


Job Description

As an Email Marketing Specialist, you may oversee all components of electronic mail advertising and marketing campaigns, which includes marketplace studies, content material creation, and the dissemination of replica.


Responsibilities

Produce and execute all electronic mail and SMS campaigns, which includes constructing emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.

Support diverse strategic packages through guide and brought on campaigns throughout the client lifecycle which includes prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.

Build powerful goal audiences and segments for each message to force engagement and sales overall performance in opposition to KPI goals.

Manage and execute electronic mail/SMS advertising and marketing calendar and make sure alignment with enterprise priorities, call for forecasts, and inner stakeholders.

Use client statistics consisting of internet-conduct to force the message and content material personalization.

Devise and execute A/B tests, control checking out calendar, file results, and recommend on improvements. Testing consists of concern lines, message content material, CTAs, client cohorts, and segments, ship time, and new functions supposed to force overall performance lift.

Work in partnership with designers and copywriters to optimize electronic mail innovative and template shape primarily based totally on fine practices.

Mitigate electronic mail and SMS frequency among application touchpoints to reduce database churn. This consists of advertising and marketing campaigns, brought on emails, promotional emails, and transactional emails.

Perform render checking out throughout devices, electronic mail customers, and ISPs to make sure that emails are rendering efficiently for almost all of the subscriber base.

Provide everyday marketing campaign overall performance reviews that consist of opens, clicks, conversions, sales, sales lift, unsubscribes, etc.

Regularly pick out developments and electronic mail advertising and marketing techniques from different main international manufacturers to glean insights on fine practices and new revolutionary thoughts for electronic mail advertising and marketing tactics, which includes audits of the way we are able to acquire, nurture and preserve those clients.

Constantly search for new approaches to enhance normal packages thru new technology, tools, partners, developments, and fine practices.

Requirements

  • Proven revel in handling an electronic mail advertising and marketing application.
  • Hands-on revel in in advertising and marketing automation platforms.
  • Detailed information of electronic mail regulations, fine practices, and compliance across the world in diverse regulatory regimes (e.g., GDPR or CASL).
  • Proven paintings revel in in growing, attractive with, and reading the overall performance of a massive electronic mail advertising and marketing database.
  • Experience constructing an electronic mail advertising and marketing marketing campaign from scratch.
  • Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and different CMS.
  • Experience the use of SQL and comparable queries to research statistics.
  • Proficient in statistics analytics to decide critical statistics and have the ability to indicate improvements.
  • Knowledge of SEO/SEM.
  • Excellent written communique talents.
  • Strong mission control talents and brilliant interest to detail.


Skills

  • Email Marketing
  • Campaign Marketing
  • Communication Skills
  • Marketing Automation
  • Strategic
  • Web Analytics
  • Testing
  • Template Creation
  • Content Creation



We are at the hunt for a pointy and revolutionary electronic mail advertising and marketing expert. In this position, you may be required to supervise all components of electronic mail advertising and marketing campaigns, which includes marketplace studies, content material creation, and the dissemination of replica. As an electronic mail advertising and marketing expert, you may additionally be required to collaborate with coworkers throughout departments to make sure most uptake of offerings.


To achieve success as an electronic mail advertising and marketing expert, you have to exhibit the capacity to create accessible, attractive, and noteworthy texts. Ultimately, an exquisite electronic mail advertising and marketing expert will stay abreast of technological trends that facilitate the dissemination and tracking of marketing campaign functions.


Email Marketing Specialist Responsibilities:

Conducting marketplace studies to higher recognise winning customer behaviors.

Reviewing our former campaigns to check regions of power and weakness, which can tell next outputs.

Conceptualizing advertising and marketing campaigns that talk immediately to the ache factors of current and potential clientele.

Creating nicely-written replica this is unfastened from mistakes.

Collaborating with photo designers to enhance the arrival format of outputs.

Maintaining a database of clients who've opted to acquire our correspondence.

Distributing emails thru the usage of automation software.

Monitoring and reporting at the software of every marketing campaign.

Email Marketing Specialist Requirements:

Degree in advertising and marketing control, advertising, communications, or comparable.

Proven revel in growing high-effect, precise advertising and marketing campaigns.

Prior database control revel in, ideally in a comparable function.

Familiarity with pertinent automation and overall performance assessment software.

Excellent mission control talents unique to advertising and marketing.

Outstanding copywriting and copyediting abilities.

Ability to harness collaboration to supply nicely-crafted content material.

Drive, ingenuity, and gumption.

Willingness to paintings prolonged hours to make sure that tasks are completed, as needed.



Interview Questions for Email Marketing Specialists:

1. What is the most important virtual advertising and marketing marketing campaign which you have controlled to date?

Shows pertinent paintings revel in, which includes the ability to supervise massive tasks.


2. Which techniques are only at encouraging purchasers to make purchases?

Highlights enterprise information and income talents.


3. How might you enlarge the database of customers subscribed to our content material?

Tests communique and lead technology abilities.


4. Which departments do you count on running with maximum frequently?

Reveals information approximately powerful partnerships in the organization.


5. How might you display the effect of every marketing campaign?

Assesses familiarity with pertinent analytics software.

We are seeking out a skilled Email advertising and marketing supervisor to take the lead with our electronic mail advertising and marketing techniques. Your primary obligations consist of walking electronic mail advertising and marketing campaigns end-to-end, handling electronic mail databases and growing newsletters.


If you’re interested by internet technology and might generate revolutionary thoughts to growth income, we would really like to satisfy you. As an Email advertising and marketing supervisor, your function is to attain clients thru electronic mail campaigns and tell them approximately new merchandise and events.


Ultimately, you have to be capable of sell our emblem and make sure our clients live in contact with our organisation updates.


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Responsibilities

  • Identify target market and develop our electronic mail list
  • Design and enforce direct electronic mail advertising and marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-pleasant electronic mail templates
  • Write newsletters which includes all organisation updates
  • Upgrade our electronic mail templates the use of graphics, personalization and superior functions
  • Ensure spark off and correct communique with customers through electronic mail to reduce unsubscribes
  • Create electronic mail databases for lead technology
  • Analyze marketing campaign overall performance and propose improvements
  • Report on income sales generated from electronic mail advertising and marketing efforts
  • Ensure emails observe enterprise guidelines and fine practices
  • Requirements and talents
  • Proven paintings revel in as an Email advertising and marketing supervisor or Digital advertising and marketing expert
  • Hands on revel in with HTML and content material control systems
  • Proficiency in advertising and marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communique and copywriting talents
  • Strong mission control talents
  • An capacity to paintings beneathneath tight deadlines
  • BSc diploma in Marketing or applicable field



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