Marketing & Communication Manager – M/F CDI Paris 14e and/or Telecommuting
The role :
Directly linked to the founders of Opensquare, the communication and marketing manager will be responsible for the design and development of the company's marketing and communication strategy.
The company: Opensquare
• Created in 2016, 10 employees.
• Premises in the center of Paris, but employees throughout France, half working 100% from home.
• Opensquare is a very disruptive start-up in the field of employee surveys. She has developed a unique analysis methodology based on emotions and open questions.
• World leader in the analysis of employee comments thanks to an A.I. that analyzes millions of comments per year.
• Partner of Inria, the French public research institute in A.I.
• Opensquare has just developed weSay, a new SAAS tool which will be officially launched on the market in January 2023.
• Opensquare is completely self-funded. Its growth has been profitable and rapid since its first year.
• The company will experience an acceleration of its growth and its investments in 2023: this is the opportunity for the candidate to join the adventure at a strategic moment in the development of the company.
Your tasks:
1. Digital Marketing and Lead Generation
• Build and manage the digital marketing strategy and the associated budget.
• Manage our corporate website (being redesigned with an agency) as well as SEO and SEA strategies…
• Animate the activity of social networks (Linkedin, twitter, etc.) based on the content produced by our teams.
• Define and manage the growth marketing strategy by identifying the best techniques to generate a maximum of qualified leads and help with sales automation.
• Measure the return on investment of growth stocks.
2. Communication and content creation
• Define and implement the communication strategy in line with the company's overall strategy.
• In collaboration with our experts (Executive Consultants) produce and distribute content intended for our prospects and clients via appropriate communication channels (email, newsletters, client testimonials, videos, white papers, etc.).
• Support the sales team by providing them with case studies and marketing tools to support prospecting work.
• Coordinate press relations to maximize Opensquare's visibility and influence.
• Identify relevant events and trade shows and drive our participation.
• In collaboration with experts, create customer and prospect events (face-to-face and virtual).
Your profile :
• Fluent French/English.
• Bac +5 in business school / communication / university with specialization in marketing or communication.
• You have more than 3 years of professional experience acquired in communication / B2B digital marketing.
• Knowledge of digital marketing and lead generation tools.
• Curious by nature and connected to the world.
• Good writing skills.
• Able to conceive clear proposals and convey them convincingly.
• As enthusiastic to build the strategy as to execute it
The conditions :
• Work in the office or remotely (up to 100%)
• An experienced, dynamic and motivated team
• A range of rich and diversified missions with real prospects for development
• Short recruitment process
Remuneration & benefits:
• Remuneration will be based on level of experience
• Teleworking (partial or 100%)
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